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  • From The Racetrack To The Bedside

An engineer's answer to an ordinary fall

Magic Shields began with a motorcycle crash, a grandmother’s fracture and a stubborn engineering question: why should a floor be hard at the one moment it matters most?

A group of about 20 people pose indoors, some smiling and giving thumbs up, with two men in suits standing at the center. A projector screen is visible in the background.
  • The Founder

Simo built machines that protect people at speed

Hiroshi “Simo” Shimomura spent years at Yamaha Motor developing racing motocross bikes, with a Master’s in robotics engineering and a career built on impact absorption. When a close friend was badly hurt in a motorcycle accident, he began inventing protective devices on his own time. When his grandmother fractured her hip in an everyday fall, became bedridden and passed away, the mission found its true shape.

One ordinary fall changed the course of her life. He decided it shouldn't have that power.
A motorcyclist in black gear rides a motorcycle on a wet, curving mountain road during rainy weather, with trees and misty mountains in the background. The slick surface highlights the importance of fracture prevention flooring for safer journeys in such challenging conditions.
Person in checkered pajamas and slippers standing next to a hospital bed and wooden dresser on a wood floor.
Watch: the Magic Shields story, from Hamamatsu to your hallway.